Value proposition

Everything your body needs to thrive. #huel

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.

Huel is complete food, simply delivered.

This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.

It’s not just about us, though.

We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.

From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.

Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.

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Food