Value proposition

We Feed The Need to Move.
Berkeley-based, family-owned sports nutrition company.
(DBA Advanced Food Concepts)

We Feed The Need to Move!

Since 1993, we have been a company dedicated to athleticism. We offer fast-acting energy, hydration, and muscle-rebuilding recovery products in support of athletes and an encouraging community of people committed to pushing through limits and reaching for challenges. We believe movement, regardless of intensity and distance, is the key to longevity and happiness.

Our Core Values are alive in everything we do at GU. Authored by a cross functional group of employees – these values are what we see, feel, touch, and hear in our company culture:

• Love. Be passionate about GU and compassionate toward each other. Love what we do!
• Athleticism. Respect the effort and achievement of all athletes and live your best athletic life.
• Innovation. Strive for innovation and improvement in everything you create, make, and do. Be curious.
• Longevity. Make decisions that are sustainable over the long term for our customers, company, and planet.
• Collaboration. Work toward team goals, recognize assists from others, and celebrate wins together.
• Accountability. Be responsible for your actions and keep your commitments.

We provide medical, dental, vision, matched 401K, & additional benefits, industry discounts, and more.

Want to join the GU Crew? Check out our openings by visiting us at www.guenergy.com/careers

Nutrition Supplement