Value proposition

Our vision: to create the next era of travel, inspiring those with glowing hearts to fall in love with Canada.

Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world.

We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.

marketing, tourism, travel, research, industry relations, innovation, branding, media, PR, strategy, advertising, tourisme, voyages, marque, relations d'industrie, médias, RP, stratégie, publicité, and recherche