Value proposition

Inspire, promote, and unite actors of the advertising industry around social responsibility & sustainable development

WHO WE ARE: ACT Responsible is an international, non-profit association created in 2001. ACT stands for Advertising Community Together.
Our mission is to inspire, promote and unite the advertising communications industry to share good practice in social responsibility

WHAT WE DO: We constantly gather first-rate, unique advertising campaigns from around the world to demonstrate the power of advertising when addressing social or environmental issues.
We widely showcase these campaigns through events, exhibitions and various programmes in order to raise awareness about global and local issues.

THE GOOD ADS GALLERY: The Good Ads Gallery compiles over 1000 ads every year. It is a searchable database created in collaboration with AdForum.com, the gateway to the advertising community. The gallery is a source of inspiration, one that encourages us to build a more equal, united, and sustainable world. These campaigns are accessible on http://act.adforum.com/partner/

ACT IN CANNES: The Great Ads for Good exhibition gathers the best campaigns of the year in an annual collection. Premiered at the Cannes Lions International Festival of Creativity, it highlights how creativity is used to raise awareness about the world’s major issues. The exhibitions are then presented around the world.

CARE AWARDS: The Care Awards highlights the advertising industry’s contribution to society, celebrating the most successful creative social and environmental campaigns. The Care Awards’ jury is chaired by a member of the European Parliament and composed of NGO & institution communications directors, creative directors, and CSR experts.

THE GOOD REPORT: The Good Report is a unique ranking of the world’s best use of creative communication to promote sustainability and social responsibility in order to raise awareness of major social and environmental issues. It is created by ACT Responsible in collaboration with Warc Rankings, a successor to the Gunn Report.

causes, communication, RSE, Associations, and Intérêt general