Value proposition

Enabling brands to do good together with their customers and improve their sustainable positioning in an interactive way

Our platform helps retail and FMCG brands to develop stronger customer relationships and improve their CSR positioning by rewarding their customers for acting and buying sustainably in a gamified way.

By developing digital experiences that make it fun and rewarding for consumers to engage with sustainable brands and co-create impact with them, we enhance customer loyalty by strengthening the CSR communication channel between customers and brands. In addition, our platform helps retailers and sustainable companies to educate their consumers about the environmental and personal benefits of their products in a digital and interactive way.

Leveraging the overlap between a great customer experience (rated 4.9/5 by goodbag users), sustainability, and technology, retailers and brands are able to design personalized use cases to reward their customers for acting and buying sustainably across diverse product types and industries.

Our star product is the goodbag. By reusing their goodbag, customers can plant trees and collect ocean plastic waste every time they reuse it. The high-quality customer experience provided by goodbag has proven to improve CSR communication and brand positioning by up to 40% among Europes largest retailers!

goodbag was founded in 2016 and is based in Vienna, Austria with offices in Lisbon and London.

Marketing, Corporate Social Responsibility, Retail, Communication, Innovation, IT, Customer Experience, Employer Branding, and Customer Loyalty