Entity
Description
  • Value proposition

    [Automatic translation follows] We revisit the essentials of breakfast, zero weird ingredients version đŸ„Ł In +3000 points of sale!

    We wanted to change the world, we started with breakfast!

    Faced with the ultra-processed and overly sweet products that we have been accustomed to in supermarkets, Funkie marks a break. We revisit the essentials of the breakfast section in a “zero weird ingredients” version: with products made in France, organic, healthy and responsible — and above all very tasty.

    A successful bet, as shown by the success of our cereals (27 fewer ingredients than the leader in the section) or our spread (the first spread without palm oil or oil at all!).

    Today, Funkie is:
    - 1 product sold every 30 seconds
    - +100,000 followers on Instagram alone
    - +3,000 stores including Intermarché, Monoprix, Franprix, Carrefour...

    This project was born from the meeting between Camille and Adrien, at a time when their personal history pushed them to want to "do their part" around a more responsible diet.

    After having a complicated relationship with food during her adolescence, Camille started working on this project at 21 during her studies (Sciences Po Paris).
    As for Adrien, after several years working in finance, he began to have many health problems related to his diet. He was actually paying the price for an over-processed diet full of additives typical of mass distribution, which he had been bottle-fed since his early childhood. There was no way he was going to condemn his children to the same damage.

  • Original language

    On revisite les incontournables du petit-dĂ©jeuner, version zĂ©ro ingrĂ©dient bizarre đŸ„Ł Dans +3000 points de ventes !

    On a voulu changer le monde, on a commencé par le petit-déjeuner !

    Face aux produits ultra-transformĂ©s et trop sucrĂ©s auxquels nous avons Ă©tĂ© habituĂ©s en supermarchĂ©s, Funkie marque une rupture. Nous revisitons les incontournables du rayon petit-dĂ©jeuner version “zĂ©ro ingrĂ©dient bizarre” : avec des produits made in France, bio, sains et responsables — et avant tout trĂšs gourmands.

    Pari réussi, comme le montre le succÚs de nos céréales (27 ingrédients de moins que le leader du rayon) ou encore de notre pùte à tartiner (la 1e pùte à tartiner sans huile de palme ni huile du tout !).

    Aujourd'hui, Funkie c'est :
    - 1 produit vendu toutes les 30 secondes
    - +100 000 followers uniquement sur Instagram
    - + de 3 000 magasins dont Intermarché, Monoprix, Franprix, Carrefour...

    Ce projet est nĂ© de la rencontre entre Camille et Adrien, Ă  un moment oĂč leur histoire personnelle les poussaient Ă  vouloir "faire leur part" autour d'une alimentation plus responsable.

    AprĂšs avoir entretenu un rapport compliquĂ© avec l’alimentation pendant son adolescence, Camille a commencĂ© Ă  travailler sur ce projet Ă  21 ans pendant ses Ă©tudes (Sciences Po Paris).
    Quant Ă  Adrien, aprĂšs plusieurs annĂ©es Ă  travailler en finance, il a commencĂ© Ă  avoir de nombreux problĂšmes de santĂ© liĂ©s Ă  son alimentation. Il payait en fait le prix d’une alimentation surtransformĂ©e et bourrĂ©s d’additifs typique de la grande distribution, Ă  laquelle il avait Ă©tĂ© biberonnĂ©e depuis sa plus tendre enfance. Il Ă©tait hors de question pour lui de condamner ses enfants aux mĂȘmes dĂ©gĂąts.

  • Funkie - Le petit-dĂ©j gourmand & sain

    Des produits petit-déjeuner avec zéro ingrédient bizarre, fabriqués en France, des céréales à la pùte à tartiner mais surtout : ultra gourmands.

  • https://funkie.fr/
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