Value proposition

On a mission to make every business more customer centric through true behavioral insights.

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly.

Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.


session replay, heat maps, user experience research, debugging, customer support, web analytics, conversion rate optimization, conversion funnels, jira, google analytics, optimizely, bugsnag, customer experience, cx, ux, and digital experience