Value proposition

Callaly are the period care brand of the future, creators of the award-winning & revolutionary new Tampliner®.

Callaly is a new British periodcare company based in London named one of the “period-positive startups revolutionising the multi-billion pound feminine care industry by the Independent and one of the UK's 50 leading D2C companies by the IAB. Since the tampon became available in the 1930s, its design has remained largely unaltered – despite most women needing to use a separate liner 'just in case'​. We thought it was time for a change, so we’ve launched the Tampliner®, the first patented product to completely rethink how a tampon could work.

The Tampliner® has received multiple industry innovation awards and is proudly manufactured in the UK.

We are actively building a team of dynamic, hard-working and fun team players, all keen to deliver exceptional products driven by purpose and without compromise. We are a certified B Corporation, with part of our profits helping to improve quality of life and access to healthcare for people with periods around the world.

Contact us at jointheteam@calla.ly and tell us about yourself.


Consumer Goods, Feminine Care, Technology, Innovation, and Direct to Consumer