Entity
  • Ginger Blue

    Created in 2015
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    349 641
  • Activities

  • Technologies

  • Entity types

  • Location

    7 Rue Sainte-Foy, 75002 Paris, France

    Paris

    France

  • Employees

    Scale: 2-10

    Estimated: 3

  • Engaged corporates

    29
    1 29
  • Added in Motherbase

    3 years, 11 months ago
Description
  • Value proposition

    [Automatic translation follows] Ginger Blue, engineering of the common good

    Since 2015, Ginger Blue has advised local authorities, public establishments and private companies in their public relations, communication and influence strategy. Ginger Blue puts his expertise and communication skills at the service of the general interest, by supporting structuring projects for regional planning and public policies.

    Ginger Blue Profit of Expertise in several areas.

    Urban development
    - Urban infrastructure and major equipment
    - Smart cities, Smart City projects
    - Eco-districts

    Transportation
    - Public transport networks
    - Rail and road infrastructure
    - Airports
    - ports

    Environment
    - Water and sanitation services
    - Waste treatment plant (recycling, incineration ...)
    - Renewable energies
    - Sustainable development

    Ginger Blue supports all the cycles of projects from the pre-project phase to the commissioning of infrastructure or services, notably through:

    Strategic advice to public decision -makers,
    Definition of image territory and strategic positioning,
    Development of the communication strategy and implementation of a communication plan
    Identification of stakeholders and local issues,
    Creation of a communication platform (arguments, q & amp; a),
    Preparation of public debates
    Support for the consultation and/or participatory democracy approach,
    Crisis communication (anticipation and support for crisis management in the event of delay, accident, rupture of public services ...)
    Press relations and strategic media relations


    Public communication, crisis management, public policies, territorial marketing, invitation to tender / tender strategy, Communication major projects, and concertation

  • Original language

    Ginger Blue, ingénierie du bien commun

    Depuis 2015, GINGER BLUE conseille les collectivités territoriales, les établissements publics et les entreprises privées dans leur stratégie de relations publiques, de communication et d’influence. GINGER BLUE met son expertise et ses compétences en communication au service de l’intérêt général, en accompagnant les projets structurants d’aménagement du territoire et de politiques publiques.

    GINGER BLUE bénéfice d’expertise sur plusieurs domaines.

    Aménagement urbain
    - Infrastructures urbaines et grands équipements
    - Villes intelligentes, projets de smart city
    - Eco-quartiers

    Transport
    - Réseaux de transports en commun
    - Infrastructures ferroviaires et routières
    - Aéroports
    - Ports

    Environnement
    - Services publics d’eau et assainissement
    - Usine de traitement des déchets (recyclage, incinération...)
    - Énergies renouvelables
    - Développement durable

    GINGER BLUE accompagne l’ensemble des cycles des projets depuis la phase d’avant-projet jusqu’à la mise en service des infrastructures ou des services, à travers notamment :

    Conseil stratégique aux décideurs publics,
    Définition du territoire d’image et du positionnement stratégique,
    Élaboration de la stratégie de communication et mise en œuvre d’un plan de communication
    Identification des parties-prenantes et des enjeux locaux,
    Réalisation d’une plateforme de communication (argumentaires, Q&A),
    Préparation des débats publics
    Accompagnement de la démarche de concertation et/ou de démocratie participative,
    Communication de crise (anticipation et soutien à la gestion de crise en cas de retard, d’accident, de rupture de services publics...)
    Relations presse et relations médias stratégiques


    Communication publique, gestion de crise, Politiques publiques, Marketing territorial, Accompagnement Appel d'offre / stratégie d'offre, Communication grands projets, and concertation

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