Surprise
Created in 2020
To investigate (B)
Some signals may appear as inconsistent with a regular activitySocial networks
3,407 188 481Activities
Technologies
Entity types
Location
Sentier, 75002 Paris, France
Paris
France
Employees
Scale: 11-50
Estimated: 31
Engaged catalyst
12
0 0Added in Motherbase
5 years, 1 month ago
Value proposition
Surprise is a marketing automation and customer data management solution.
Acquired by Skeepers Group in February 2021.
The service is based on a mobile application for consumers allowing them to access cashback offers within a network of partner brands.
Offers are customized and optimized through proprietary algorithms to provide a great user experience while maximizing retailers' ROI.
After enrolling more than 1000 online stores (top-tier) the service is now available in physical stores, allowing retailers to access the full suite of advanced marketing automation tools with a drive-to-store objective.
The solution also allows asset managers (shopping centers for example) to generate, collect and analyze data on purchases and customer paths within the same asset. In order to increase footfall, optimize the tenant mix, manage drive-to-asset campaigns, and more generally maximize the key KPIs of an asset.
Customer experience, Shopping Centers, City Centers, Tech for good, Digital tool, Cashback, Rewards, Surprise, Retail, Footfall, Sustainable, AI, KPI, Asset Manager, and Customer DataOriginal language
Surprise is a marketing automation and customer data management solution.
Acquired by Skeepers Group in February 2021.
The service is based on a mobile application for consumers allowing them to access cashback offers within a network of partner brands.
Offers are customized and optimized through proprietary algorithms to provide a great user experience while maximizing retailers' ROI.
After enrolling more than 1000 online stores (top-tier) the service is now available in physical stores, allowing retailers to access the full suite of advanced marketing automation tools with a drive-to-store objective.
The solution also allows asset managers (shopping centers for example) to generate, collect and analyze data on purchases and customer paths within the same asset. In order to increase footfall, optimize the tenant mix, manage drive-to-asset campaigns, and more generally maximize the key KPIs of an asset.
- https://www.surprise.io
- Website is disabled or domain is for sale
| Catalyst | Type | Tweets | Articles | |
|---|---|---|---|---|
 La French Tech Grand Paris French Tech, IT Services and IT Consulting | La French Tech Grand Paris French Tech, IT Services and IT Consulting | Not capitalistic Not partnership Event 13 Jun 2021 | | |
 French Tech Toulon French Tech, Civic and Social Organizations | French Tech Toulon French Tech, Civic and Social Organizations | Not capitalistic Not partnership Event 30 May 2022 | | |