Value proposition

Optimisers of future fundraising performance.

Wood for Trees are award-winning fundraising performance experts, helping charities and not-for-profits optimise supporter data and build future-ready systems to harness their power.

By strategically leveraging data and technology, we empower organisations to enhance engagement lifecycles, by accelerating the process of nurturing, expanding and retaining supporter bases. We excel in:

Industry knowledge
We’ve been around for 15 years, during that time we’ve gained priceless experience and knowledge of the industry. Our InsightHub platform is a finger on the pulse of charity trends in the UK

Optimising and safeguarding data
We know how to help our clients get the most out of the data they have at their fingertips, and we know how to make sure it’s used in a fair, compliant and ethical way

Future-proofing
The nature of tech and data means it can become obsolete quickly. We’re here to make sure our clients’ systems are future-proofed and they’re making best use of AI and machine learning

We’re part of the Salocin Group, where our central belief is that connection is crucial. The more emotional and valuable your connections with supporters are, the easier it will be to thrive. Our approach is always ‘strategy led, data fed’, meaning we use data in clever ways to achieve our clients’ specific strategy and goals.

Charity Data, Not for profit Data, Data Analytics, Data Analysis, Fundraising, Insight & Consultancy, Database Management, Software Solutions, Data Audit, Reporting Tools, Supporter Engagement, FastStats, GDPR, Forecasting, and Lifetime Value