Value proposition

Discover the beauty and diversity of Northern California aquatic life at Aquarium of the Bay

Located on San Francisco's Pier 39 at Fisherman’s Wharf, Aquarium of the Bay provides an inspiring window to San Francisco Bay's diverse ecosystem and wildlife. We share our conservation message with over half a million local and international visitors each year. In addition to inspiring and empowering the public to protect and restore San Francisco Bay and its watershed, we provide an array of education programs to Bay Area kindergarten through high school students focused on expanding watershed and environmental literacy.

Aquarium of the Bay is a non-profit institution, Smithsonian Affiliate, accredited by the Association of Zoos & Aquariums (AZA) and certified as a Green Business by the city of San Francisco.

OUR MISSION
Enabling conversations on climate resilience and ocean conservation globally, while inspiring actionable change locally by protection and preservation of the San Francisco Bay and its ecosystems, from Sierra to the seaTM.

OUR COMMITMENT TO SUSTAINABILITY
Our education programs strive to motivate, inform, and empower people to make choices that benefit our environment by demonstrating how their actions can have positive results. As a founding member of the San Francisco Bay Area Sustainable Seafood Alliance, Aquarium of the Bay is committed to educating our guests about sustainable seafood and the impact of personal choice. We take a leading role in promoting and enhancing the sustainable seafood movement in the Bay Area and actively recruiting new restaurants to join the Alliance.

Educating future watershed stewards, Increasing public understanding of the protection of our ocean and coastal resources, Revitalizing critical habitat for endangered species living in the Bay, Creating engaging and educational experiences for our guests, Private event venue, Corporate Social Responsibility, Volunteer programs, and PIER 39 attraction