Value proposition

Go.Compare is a comparison website dedicated to helping people choose better. You've probably seen our TV adverts - the ones with the moustachioed opera singer? That’s us.

We help customers compare the costs and features of insurance policies, financial products and other household bills. The best part is that it's free to use our services and we’re unbiased.

When we launched in 2006, we were the first comparison site to display policy details instead of just listing prices. We've also teamed up with Defaqto, the independent financial researcher, to show additional policy information in our insurance comparison results. This means customers can see the information they need to make better informed decisions.

We've recently been named a UK Superbrand. Plus we're the only comparison website to be invited to join the British Insurance Brokers’ Association (BIBA) and we're authorised and regulated by the Financial Conduct Authority (FCA).


insurance, comparison, and financial services