Value proposition

LV= is a protection, investment and retirement specialist and one of the UK’s leading life and pensions mutual insurers.

Our 1,300 people help our members and customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live financially confident lives.

We offer a range of products, services and advice and serve over a million members and customers. They hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products. We want members to be able to plan for a financially secure future. We put our members at the heart of all that we do.

We believe that everyone should have access to independent, regulated financial advice. It shouldn't be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.

We also licence our brand to LV= General Insurance Group (LV= GI), a subsidiary of Allianz Holdings plc. LV= General Insurance is one of the largest personal insurers in the UK and looks after the car, home, landlord, pet and travel insurance needs of over 4.5 million customers.

Financial Services, Investments, Life, Pensions, Retirement, Pet Insurance, Income Protection, and Life Insurance