Value proposition

We're making a better insurance-buying experience for Canadians.

Live your life, we've got you covered!

PolicyAdvisor is transforming the way Canadians buy the financial protection they need. We are poised to disrupt a massive global industry by making insurance purchases simpler, transparent, and more human.

With life insurance ownership at a multi-decade low and 30 per cent of Canadians lacking any life insurance coverage at all, it’s clear that the old insurance model isn’t working. That’s why we’re building the tools to help more Canadians get coverage in a quick, intuitive manner.

Visit policyadvisor.com to learn more.