Value proposition

Empowering employers with data-driven insights to attract, engage, and retain the right talent

At Universum, we lead the evolution of Employer Branding by delivering unparalleled talent research and strategic advisory services. As part of the DUBAG Group, we operate in over 15 countries and collaborate annually with more than 1,000 universities, alumni groups, and professional organizations across 20 markets.

Our Mission
We help ambitious employers attract the right talent for their business success. By fostering environments where employees thrive, we empower organizations to build cohesive communities of motivated individuals who share common values and goals. For us, it’s not about “top talent” but finding the right talent tailored to each organization’s needs.

Our Story
Founded in 1988 in Stockholm, Sweden, Universum began as a student project to bridge the gap between talent and employers. From our first survey—published in national press—to becoming a trusted advisor for the world’s leading employers, we’ve spent over 35 years at the forefront of Employer Branding. Our annual research across global markets provides deep insights into the evolving aspirations of students and professionals alike.

As a proud corporate member of ESOMAR, we uphold the highest standards in research and data insights to inform our innovative solutions.

Join Us
Discover more and join the conversation:
LinkedIn Group: Employer Branding Today
Facebook: UniversumGlobal
Instagram: @universumglobal


Research, Communication Solutions, EmployerBranding, HRsolutions, RecruitmentMarketing, Insights, DataDriven, Talent Strategy, Employer Value Proposition (EVP), Workforce Analytics, Trend Forecasting, Diversity and Inclusion Insights, Talent Insights, Market Intelligence, Candidate Engagement, and Brand Positioning