Value proposition

Profit through insight - Transactis: A central hub for British retail transaction data

Transactis is a direct marketing cooperative formed in 2003. We support the marketing activities of some of the UKs leading mail order, catalogue and multi-channel retailers.

We manage the database on behalf of the members and provide our unique suite of customer intelligence, statistical modelling and marketing insight on the rich transactional database.

Customer Insight
We provide the capability to identify, understand, maintain and grow the relationships you have with your customers. Our expertise lies in our ability to combine multiple sources of data together to create a complete view of your customers across all channels and touch-points. This insight then allows you to focus marketing activity to:
• identify long term profitable customers
• understand the value of existing customers and prevent future risk
• re-engage customers still active in your sector
• monitor, evaluate and adapt campaigns to account for changing customer behaviour

Database Management
We are able to store and manage your customer data in a safe and secure environment. With CleanLeads, our proprietary data management platform, we are able to integrate all your data to deliver powerful data quality solutions that support effective customer management.

Consumer Data
Used correctly consumer data creates trust, loyalty and prompts consumers to spend more and more often. Existing customer data can be enhanced by data from our sister company DLG. This data can be further enhanced through our data partners.

Customer Insight, Marketing Insight, Statisical Modelling, and Customer Intelligence