Value proposition

Where talents converge and shine

Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Its core holdings include Masan Consumer and Masan Brewery.

Masan Consumer is a leading FMCG company in Vietnam, dedicated to fulfilling diverse needs and elevating the nation's global presence. Every day, we strive to be Vietnam’s pride by uplifting the material and spiritual lives of Vietnamese consumers. Guided by "Doing well by doing good," we prioritize sustainable growth with social responsibility and cultivate innovation. Our commitment extends to creating an environment where our people are the heartbeat of every initiative. Success, to us, transcends business results; it’s about witnessing the development of our people and tangible changes in the daily lives of the Vietnamese people we serve.


Consumer Goods, Beverages, Food, Manufacturing, and FMCG