Value proposition

PURE is a specialty property and casualty insurer dedicated to helping a membership of responsible people protect high value homes, jewelry, artwork and other fine assets.

We opened for business more than 15 years ago with the goal of offering something different in the insurance space: a company focused on promoting transparency, alignment of interests and doing what’s right. Our focus helps to keep premiums fair and service astonishingly good.

After growing at least 15% year over year since inception, we are the most awarded insurer in our category, offering coverage in all 50 states. Today, our membership is made up of more than 100,000 financially successful individuals and families and continues to grow sustainably.

Privilege Underwriters, Inc., our holding company, is a member of the Tokio Marine Group, one of the largest and most respected insurers in the world with nearly $40 billion in net assets.

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High Value Personal Lines Property & Casualty Insurance