Value proposition

Global brand-led experience firm owning, defending and living by simplicity.

Do you have a clear point of view?

We do. And it’s simple.

We believe in the power of simplicity. As a global brand-led experience firm, we own it, defend it and live by it. With unlimited imagination and a dedication to the facts, we create brand experiences that cut through the clutter—and unlock success—for our clients.

Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since.

Today, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.

The choice is simple. Is your brand next?

brand strategy , design, naming , research, digital , brand communication , creative services , implementation , simplification , brand experience, brand-led change, brand architecture, brand activation, brand management, and rebranding