Value proposition

An insider's look at what VISIT PHILADELPHIA does to market Greater Philadelphia as a leisure tourism destination.

Mission:
VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

Who We Are:
Recognizing that leisure tourism could be an important industry for the city and region, the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts founded VISIT PHILADELPHIA as the Greater Philadelphia Tourism Marketing Corporation in 1996. The next year, we launched the first consumer campaign inviting people to visit the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties). Today, Greater Philadelphia welcomes 13.4 million more leisure travelers annually than it did in 1997.

Successful campaigns include the current Come for Philadelphia. Stay for Philly; With Love, Philadelphia XOXO®; Philly’s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the U.S.; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; and With Art Philadelphia®, the city’s first-ever coordinated and sustained visual arts marketing effort.

Funding:
A 501(c)3, VISIT PHILADELPHIA funding sources include Philadelphia County hotel tax, foundation grants, Commonwealth of Pennsylvania grants, partnerships and sponsorships. We are not a membership organization.

Destination Marketing, Leisure Tourism, Philadelphia Tourism, Travel Industry, Hospitality, Philadelphia, Bucks County, Chester County, Delaware County, and Montgomery County