Value proposition

Welcome to Gothenburg, the friendly city on the west coast of Sweden. This page is managed by Göteborg & Co.

Gothenburg is the largest non-capital in the Nordics. Located on the beautiful west coast of Sweden, a three-hour-journey from Stockholm, Oslo or Copenhagen. It is winning the hearts of a growing number of visitors, students and investors every year. Right on the doorstep are wide open spaces and magical islands which gives a unique access to nature.
Gothenburg is also the world’s most sustainable destination, according to the Global Destination Sustainability Index.
We would like more people to experience the attractiveness of our city. Especially, we would like to introduce you to the open mentality and sharing culture that make Gothenburg larger than it actually is.
You are most welcome.

The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing hospitality industry. Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and Gothenburg City Theatre. Göteborg & Co is a municipal company, City of Gothenburg.


Tourism, Meetings, Events, Destination management, and Marketing