Value proposition

At Adore Me we take on seemingly impossible challenges. In 2011, we were founded to solve a single problem: help women buy bras online. It might seem like a simple task, but a bra is one of the most complex and personal garments in existence. Managing the design, procurement, logistics, and customer experience involved is an uphill climb, but one that built our company to take on increasingly greater challenges.

Adore Me grew into the first major online player in lingerie, as well as the first to introduce inclusive sizing in the category. We launched a wholly-owned logistics center, Adore Me Services, in 2017, the same year we became profitable (something very important to us). We've launched a pioneering try-at-home shopping service, a number of innovation-focused satellite brands, and most importantly, an affordable sustainability model that is transforming our entire business to make sustainable clothing available to consumers of all shapes, sizes, and spending abilities.

Adore Me believes fashion can be a force for good, for everyone.

Fashion, Beauty, and e-commerce