Value proposition

San Francisco, New York, Boston, London, Paris, Singapore, Sydney

Inspired by the best-selling book Play Bigger, co-authored by CDA partner, Kevin Maney, Category Design Advisors leads legendary companies through the new discipline called category design. Category design is the strategy and tactics that define, design and condition a market to generate the dominant position of category leader, resulting in maximized market cap and value.

Category Design, Marketing, Branding, Messaging, Sales, Investing, VC, Entrepreneur, and Strategy