Value proposition

Our mission is to create a world where all relationships are healthy and equitable, through Kind Connections.

Bumble Inc. is a connections company with a suite of products that bring people together throughout their lives. The company’s foundations began in 2014, when Whitney Wolfe Herd founded Bumble, our women-first app which is built around the principles of kindness, respect and equality. Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz).

Our wider portfolio includes dating apps Badoo, which was founded in 2006 as one of the pioneers of web and mobile dating products, Fruitz founded in 2017, which encourages open and honest communication of dating intentions through playful fruit metaphors, and Official, an app for couples that promotes open and honest communication between partners and was founded in 2020. In 2024, Bumble Inc. also acquired Geneva to help people discover and find groups of friends online to build connections offline.