Value proposition

Rumi brings flavorful, ethically sourced and socially responsible spices from Afghanistan to the world.

At Rumi Spice we strive to provide high-quality, sustainably farmed saffron to US consumers by sourcing directly from rural Afghan farmers in an economic partnership. We reinvest our profits to build the agricultural and manufacturing infrastructure necessary to lay a foundation for peace and prosperity.

In previous years, neglect of the rural Afghan majority contributed to the rise of the Taliban, who capitalized on historic grievances. Without investment in agriculture, Afghan farmers have little prospects with shrinking land allotments - making them susceptible to the Taliban.

Rumi Spice strives to change this dynamic. We provide Afghan farmers with a direct market to produce and sell saffron globally.