Value proposition

Building the most valuable community for gamers!

We are GAME. You’ve probably heard of us from the high street, however, we’re more than just a games retailer.

BELONG is our groundbreaking network of gaming arenas in which our customers can play together and trial new games and products, it’s a place for grass roots esports tournaments and even provides a gateway to the international esports

We also deliver the UK’s biggest gaming festival, Insomnia, which attracts over 150,000 fans a year and host other gaming events including StratLAN.
Our specialist retail offering remains an important part of our business, through which we’re fuelling the passion for gaming by providing local gaming communities with sought after exclusives, unique trade-in opportunities and passionate and knowledgeable teams.



Physical retailing, Digital retailing, Community events, Exclusives content, Loyalty and reward scheme, Insight, ecommerce, online, events, gaming, and Augmented Reality