Value proposition

Premium Belgium waffle concept in Belgium with 4 outlets in Antwerp, Bruges and Ostend

Premium Chez Albert brand is part of the family owned The Waffle Concept Company.

You will find our waffle concept stores at the key locations like in the heart of the city center or at the main railway station.

We offer tasty ‘on the go’ products such as freshly baked Belgian waffles, coffee, artisanal ice-cream and drinks. We want to offer our customers the most qualitative products. That’s why we use the best ingredients, including e.g. local Belgian strawberries or renowned Callebaut chocolate for our toppings.

We believe in innovation and digitalisation of local business and we are looking forward to grow a network of our concept stores by creating new customer experiences and offering the best products.
Next to it, the human aspect is important for our company.
We keep up the team spirit across our different locations and are actively involved in supporting local good causes.

Currently we have 5 premium waffle concept stores: 2 in the historical center of Bruges, in Antwerp Central Station, Brussels South and in Ostend Station at the Belgian coast.

Premium Belgian waffles, Freshly ground coffee, and Artisanal Ice Cream