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991 17,208Activities
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Location
175 Greenwich St, New York, NY 10007, USA
New York
United States of America
Employees
Scale: 201-500
Estimated: 200
Engaged corporates
8Added in Motherbase
5 years, 3 months agoA global marketing effectiveness and foresight consultancy
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.
Gain Theory is a recognized Leader in The Forrester WaveTM: Marketing Measurement and Optimization, Q3 2023.
Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars:
Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us.
Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data.
Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively.
Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn.
Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.
Organizational Transformation, Marketing Effectiveness, Data, Predictive Analytics, Advanced Analytics, Business Insights, and Demand Generation
We're dedicated to accelerating our clients’ growth by putting data-informed insights at the heart of every investment decision they make.
Corporate | Type | Tweets | Articles | |
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Henkel Chemistry, Consumer Goods, fmcg, Manufacturing | Henkel Chemistry, Consumer Goods, fmcg, Manufacturing | Other 2 Oct 2023 | | |
Meta Software Development | Meta Software Development | Other 1 Nov 2022 | | |
UPM - The Biofore Company Advertising, Paper and Forest Product Manufacturing | UPM - The Biofore Company Advertising, Paper and Forest Product Manufacturing | Other 10 Jan 2017 | | |
Consumer Technology Association Trade show, Computers and Electronics Manufacturing | Consumer Technology Association Trade show, Computers and Electronics Manufacturing | Not capitalistic Not partnership Event 10 Jan 2017 | | |
DataFox IT services, IT Services and IT Consulting | DataFox IT services, IT Services and IT Consulting | Not capitalistic Not partnership Event 28 Sep 2015 | | |
IBM IT services, IT Services and IT Consulting | IBM IT services, IT Services and IT Consulting | Not capitalistic Partnership Not event 8 Mar 2016 | | |
Diageo Alcohol, Beverage Manufacturing | Diageo Alcohol, Beverage Manufacturing | Other 8 Oct 2024 | | |
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Not capitalistic Partnership Event 28 Sep 2016 | |