Entity
  • Gain Theory

    Created in 2015
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    991 17,208
  • Activities

  • Technologies

  • Entity types

  • Location

    175 Greenwich St, New York, NY 10007, USA

    New York

    United States of America

  • Employees

    Scale: 201-500

    Estimated: 200

  • Engaged corporates

    8
    1 4
  • Added in Motherbase

    5 years, 3 months ago
Description
  • Value proposition

    A global marketing effectiveness and foresight consultancy

    Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.

    Gain Theory is a recognized Leader in The Forrester WaveTM: Marketing Measurement and Optimization, Q3 2023.

    Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars:

    Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us.

    Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data.

    Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively.

    Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn.

    Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.

    Organizational Transformation, Marketing Effectiveness, Data, Predictive Analytics, Advanced Analytics, Business Insights, and Demand Generation

  • A Marketing Effectiveness & Foresight Consultancy | Gain Theory

    We're dedicated to accelerating our clients’ growth by putting data-informed insights at the heart of every investment decision they make.

  • https://gaintheory.com/
Corporate interactions BETA
Corporate TypeTweets Articles
Henkel
Henkel
Chemistry, Consumer Goods, fmcg, Manufacturing
Henkel
Chemistry, Consumer Goods, fmcg, Manufacturing
Other

2 Oct 2023


Meta
Meta
Software Development
Meta
Software Development
Other

1 Nov 2022


UPM - The Biofore Company
UPM - The Biofore Company
Advertising, Paper and Forest Product Manufacturing
UPM - The Biofore Company
Advertising, Paper and Forest Product Manufacturing
Other

10 Jan 2017


Consumer Technology Association
Consumer Technology Association
Trade show, Computers and Electronics Manufacturing
Consumer Technology Association
Trade show, Computers and Electronics Manufacturing
Not capitalistic
Not partnership
Event

10 Jan 2017


DataFox
DataFox
IT services, IT Services and IT Consulting
DataFox
IT services, IT Services and IT Consulting
Not capitalistic
Not partnership
Event

28 Sep 2015


IBM
IBM
IT services, IT Services and IT Consulting
IBM
IT services, IT Services and IT Consulting
Not capitalistic
Partnership
Not event

8 Mar 2016


Diageo
Diageo
Alcohol, Beverage Manufacturing
Diageo
Alcohol, Beverage Manufacturing
Other

8 Oct 2024


Lever
Lever
Food, Consumer Goods, Software Development
Lever
Food, Consumer Goods, Software Development
Not capitalistic
Partnership
Event

28 Sep 2016


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