Value proposition

Connect to grow

Royal FloraHolland is a leading international floriculture marketplace. For more than 100 years, we have brought growers and buyers together. Through our digital marketplace and physical hubs, we make the widest and deepest floriculture assortment in the world easily accessible to buyers from all countries and markets. Our aim is an optimal market price at the lowest possible cost. ​

We strive for sustainable success for our members and collaborate with all parties in the floriculture sector so that the industry continues to grow. We believe that we achieve more together than alone. As a cooperative, we provide simplified dealmaking, customised logistics, and help our customers to do smart business. This is how we grow together and build an efficient, sustainable and future-proof floriculture sector​

ROYAL FLORAHOLLAND – CONNECT TO GROW​

international trade, auction, service, floriculture, and logistics