Value proposition

Supercharge ABM, Partner Marketing, Web Personalization, and Sales Interactions with personalized content experiences.

Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets.

PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.

content marketing, demand generation, content engagement, data-driven content, buyer education, lead nurturing, engaged intent, content activation, sales enablement, lead qualification, account-based marketing, and b2b marketing