Value proposition

Making Better Happen: for marketers who want to get serious about results, we optimize performance across channels.

IWCO has served the needs of North American direct marketers for more than 50 years. For marketers who want to get serious about results, we optimize performance across one-to-one channels. We deliver end-to-end marketing services holistically focused on the success of multichannel marketing programs.

Our proprietary BETTERImpactSM System leverages a powerful combination of strategy, data, and predictive analytics to create the foundation for improvement for our clients’ marketing programs. This system lowers cost per acquisition and drives average program improvement of +50%. With data, strategy, creative, execution, media, and analysis, we drive better performance. IWCO develops strategy that targets your audience with sophisticated data modeling. Our creative team uses that information to craft pitch-perfect messaging and creative design that is sure to drive response. Our state-of-the-art digital production platform allows a best-in-class level of personalization in direct mail and companion channels, resulting in increased response and superior Return on Marketing Investment (ROMI).

In addition, we offer one of the direct marketing industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, we offer business continuity and disaster recovery services to protect against business interruptions, as well as print and mail outsourcing and overflow services.

Looking to join our team? Our culture is innovative, our people are involved, our industry is fast-paced, and our work is rewarding. Safety, quality, sustainability, and creating an enriching work environment are our top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work with some of the most talented people around.

Stay current on all aspects of data-driven marketing by visiting our blog at www.iwco.com/blog.

Data-Driven Marketing, Direct Mail Production, Creative Marketing, Postal Strategy, Mail-Gard® Business Continuity and Disaster Recovery, Multichannel Marketing, Workflow, Commingling, Customer Acquisition, and Customer Loyalty