Value proposition

The key to your competitive advantage

Keypoint Intelligence is the global data and market intelligence leader for the digital imaging industry. The company is the authoritative provider of test based analytical information, competitive intelligence and sales enablement. Its portfolio of products and services covers hardware, software, consumables and document management. Along with providing clients access to a range of SaaS tools and platforms, the company offers the most comprehensive independent research and data in the industry.

Keypoint Intelligence supports the industry’s leading Original Equipment Manufacturers, Independent Software Vendors and more than 2,000 dealers and leasing companies active in the digital imaging industry. The company’s core platform, bliQ, is based on its sophisticated and proprietary analytical testing capabilities, powering a product offering that includes field and laboratory test reports, product evaluations and outsourced testing services. In addition, Keypoint Intelligence is widely recognized as the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries.

The company has been in business for over 60 years now. Two well-known companies: Buyers Lab and InfoTrends were merged together to make up Keypoint Intelligence in 2016. Our logo shows two diamonds brought together representing the two companies and the vibrant orange spot where they overlap indicates a ‘Keypoint,’ one of the many deep insights that only we can provide.

Lab Testing, Competitive Intelligence, Market Analysis, Content Creation & Syndication, Consulting, e-commerce , Advisory Services, Data Analytics, Cybersecurity , market research , speaking, and sales enablement tools