Value proposition

What Car? is the UK’s biggest car-buying brand

What Car? is the UK’s biggest car-buying brand and has been helping Britain’s car buyers make purchasing decisions for over 50 years. Our tests are widely regarded as the most trusted source of new car advice.

Whatcar.com is the UK’s leading car-buying website, offering trusted reviews and data on every new car. The website also offers news, advice on car leasing, new car deals and used cars for sale.

Our existing market-leading business now has a purpose-built e-commerce platform connecting 20 million potential car buyers to a network of dealers across the UK.

automotive, new cars, used cars, and new car buying