Value proposition

We are a new breed of design school based on the principles of peer-to-peer learning.

We are a new breed of design school. A melting pot of knowledge and experiences with people bringing their expertise and ambitions, strengths and weaknesses, to find encouraging support for their professional and personal development and give that support back to others. Balancing their needs with those from peers and from society as a whole.

Change is the new constant. To adapt to this reality, organisations have to become fit for the future by innovating continuously. A challenging task. At the Service Design College we introduce you to a set of 10 design abilities that help you navigate and create change. By joining a year-long learning program - based on these abilities - you learn how to use design strategically in many facets.

Start your learning journey today! Widen your horizons, explore new things and get ready to face future challenges with an open mind, new energy and the ongoing support from your peers. Whether you are a designer working in service, experience, social or business design or design research or a professional working outside the design sphere, we invite you to become a member of our community, to learn, share and co-create together, through live- and online sessions such as workshops, courses, talks and annual events like the SERVICE DESIGN DAYS conference. Currently, our online Campus gathers around 5000 members and grows steadily week-by-week.