Value proposition

Creative tools for everyone since 1937.

We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. We create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever. Join us.