Value proposition

The advanced advertising company bringing simplicity and scale to audience-based campaigns in television.

OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television.

Founded and owned by the largest TV networks in the U.S., we are today a collective of seasoned leaders building a company that is changing the way advertising is bought and sold on television.

Powered by a standards-based approach to data activation, our platform enables advertisers to onboard advanced audiences centrally for use in planning, campaign execution and measurement across any TV publisher in both linear and digital viewing environments. OpenAP offers access to the largest footprint of premium video advertising, with buyers now able to build optimized plans using real-time marketplace data on available TV inventory from participating publishers.

Our technology is open and interoperable, delivering workflow automation and efficiencies on advanced audience campaigns for agencies, brands and publishers.