Value proposition
Pure Freude an Wasser
About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer "Pure Freude an Wasser", every product is based on the brand values of quality, technology, design and sustainability. Portfolio highlights such as the GROHE Eurosmart line or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system are the perfect embodiment of these values. Focused on customer needs, GROHE creates life-enhancing and sustainable product solutions that offer added value for consumers. To make everyday work easier for its professional partners, the brand also offers a comprehensive range of services, including the GROHE + loyalty program and GIVE – a training program for the next generation of installers.
With water at the core of its business, GROHE contributes to LIXIL’s corporate responsibility strategy with a resource-saving value chain: from CO2-neutral* production, water- and energy-saving product technologies, the removal of unnecessary plastic in the product packaging, all the way to the launch of Cradle to Cradle Certified® products. With the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to enhance LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.
* includes CO2 compensation projects, more on green.grohe.com.
MEDIA CONTACT
MSL GROUP GERMANY
Otto-Meßmer-Straße 1 • 60314 Frankfurt • grohe.social@mslgroup.com • www.mslgroup.de
Imprint:
https://www.grohe.com/en/corporate/imprint.html
Data Privacy & Policy:
https://www.grohe.com/en/corporate/privacy.html
Sanitary Fittings
GROHE X: Your Digital Experience Hub
Welcome to GROHE X, inspiring content hub & hybrid brand experience from GROHE where you can dive into the topic of design, sustainability, quality & technology
https://www.grohe-x.com/en/
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🌿 A Shared Commitment to Sustainability – Celebrating LIXIL’s DJSI Recognition
We’re thrilled to share that LIXIL, home of the GROHE brand, has been recognized in the prestigious Dow Jones Sustainability World Index (DJSI World) for the 6th consecutive year. This year, the highest ever S&P Global Sustainability Assessment (CSA) score ever was achieved, positioning the company at the top of the Building Products industry for the first time!
At GROHE, we're proud to play a vital role in contributing to the company's Impact Strategy. The brand has partnered with IntegrityNext since 2022 to comply with the German Supply Chain Act and ensure responsible sourcing by upholding human rights and environmental standards in supplier selection.
In addition GROHE is committed to limit carbon emissions, achieving CO2 neutrality in 2020 across all eight LIXIL International fittings plants and German logistics centres of the GROHE brand, followed by outbound logistics in 2021.
All facilities now use green energy, and yet unavoidable emissions are offset by three high-quality compensation projects.
👉 As part of LIXIL, we're committed to driving sustainability throughout our entire value chain and to support our corporate purpose to make better homes a reality for everyone, everywhere.
We are ready to reshape the future of water experiences at ISH Frankfurt 2025.
Reflecting our brand's foundation, “Pure Freude an Wasser” (Pure Joy of Water), every element of GROHE’s presence at ISH 2025 will celebrate water—from creative exhibition designs to innovative solutions that enrich daily life.
Bijoy Mohan, Leader LIXIL International: "At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design, and sustainability. By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future."
💧 Visit us at ISH 2025!
📍 Hall 3.0, Booth D11
📍 GROHE Truck in the Agora outdoor area
📍 ISH Festival, Hall 6.1
#GROHE #ISH2025 #PureFreudeAnWasser #Innovation #Sustainability
Did you know nearly two-thirds of your daily water use happens in the bathroom? 🚿💧
Small changes—like water-saving faucets and eco-friendly showers—can reduce your environmental footprint and lower your water and energy bills, all without sacrificing comfort. And that’s just the beginning! Discover how to make your bathroom more sustainable in our latest newsletter.
#Sustainability #WaterConservation #GROHE #EcoFriendlyLiving #Newsletter
How does a personalized shower experience look like? Patrick Speck Leader LIXIL Global Design, EMENA talks about one of our newest GROHE SPA additions: GROHE Rainshower Aqua Pure. This innovative shower system transforms bathrooms into personal sanctuaries, seamlessly combining signature design with holistic well-being.
At its core, the SmartControl thermostat unit features flush metal buttons with a knurled texture, adding a tactile dimension to the experience. The innovative Pure function delivers filtered water that is gentle on skin and hair, activated with the simple touch of a button.
The shower system can be complemented by a shelf crafted from high-quality materials such as safety glass and metal. Available across the palette of the GROHE Colors Collection, the system offers a head shower in round or square design with two luxurious spray patterns for a personalized shower experience. Elevate your daily routines into moments of self-care with GROHE SPA.
#GROHE #GROHESPA #LuxuryBathrooms #Design
9 FDES pour une construction plus durable 🌱
Saviez-vous que le secteur du bâtiment représente 43 % de la consommation d’énergie et près de 23 % des émissions de CO2 en France ?
GROHE s’engage activement à réduire cette empreinte environnementale grâce à la publication de 9 FDES (Fiches de Déclaration Environnementale et Sanitaire), conformes à la norme NF EN 15804+A2.
Ces fiches sont de véritables cartes d’identité environnementales permettant d'évaluer l’impact énergétique des produits sur l’ensemble de leur cycle de vie.
Avec 2 100 références couvertes, incluant nos gammes de robinetterie, hydrothérapie, bâti-support et plaques de commande, GROHE offre des outils concrets pour une construction responsable et en phase avec les ambitions climatiques du groupe LIXIL.
📅 Valides jusqu’en 2028 ou 2029, les FDES sont disponibles sur la base INIES et sur https://brnw.ch/21wPul0.
Ensemble, construisons un avenir durable !