Value proposition

We believe TV should be personal. With a Boxee connected to your TV, you can watch any TV show from the Internet, movies from services like Netflix, VUDU, MUBI, and OpenFilm, and enjoy all the rest the Internet has to offer that will never make it to broadcast TV. We believe your TV should be connected to your friends. Boxee automatically delivers video recommendations from your friends on Facebook and Twitter to your TV and lets you share stuff with them from the click of the remote.
History

The idea for Boxee was born when founding friends Avner, Gidon, Idan, Tom, and Roee, came up with the idea for boxee in 2004 when they began using Xbox Media Center, open source software for the original Xbox that allowed people to play digital media on their TVs. They became members of XBMC’s open source community and in 2007 imagined a way to take the platform even further. Since 2007, Mr. Ronen and a team of 11 others have worked to extend the base code for XBMC with online sources like hulu and Netflix as well as social networking in boxee.

Internet Apps, Broadcast TV, User Experience Design, and Second Screen Experiences