Value proposition

transform data into actionable insights.

datafying is a data lab in Melbourne Australia. Our mission is to help companies to transform raw customer data into actionable insights to fuel exponential growth with advanced customer data analytics. We are innovative, disruptive and well-equipped with advanced analytical tools, machine learning techniques and experiences working with leading data-driven organisations.

We analyse mountains of customer data by connecting the dots between WHO, WHAT, WHY, WHEN, WHERE and HOW to create micro-segmentation and hyper-personalisation. With our tailored made analytical model, you will be able to deliver exceptional customer experience by targeting the right customers with the right offers at the right time with the right channels.

Our marketing data analysts and data scientists have successfully completed numerous data-driven marketing projects with leading and innovative businesses across a broad range of industries including banking, telco, retailing, eCommerce and startups. We are all very passionate with everything analytics, big data, martech and data science. Let’s talk #data!

Data Driven Marketing, Customer Data Analytics, Micro Segmentation, Hyper Personalisation, Loyalty Program, CRM, Single Customer View, and Advanced Analytics