Value proposition

Boosting new sport generation

FC Barcelona wants to help change the world through athletic excellence using knowledge and innovation. Barça Innovation Hub’s goal is to create an ecosystem that bolsters knowledge and innovation. This ecosystem is based on a model that promotes a culture of excellence and collaboration with brands, universities, research centers, startups, entrepreneurs, students, athletes, investors and visionaries from all over the world. Like that we will help generate more knowledge and create new products and services that can benefit our athletes, partners, fans and society as a whole.