Value proposition

Changing the way we care for pets. Follow our start-up journey!👇

Just Russel is a Belgian D2C Pet Tech scale-up that aims to change the way we care for pets through a data-driven, holistic, and preventive health-focused pet food. They offer personalised pet nutrition and health services via their proprietary algorithm on their website and aim to become the Hellofresh for Pets.

Their mission is to enhance pet wellbeing by empowering owners to self-manage their pets' health proactively. Founded in 2020, they’ve expanded internationally to Belgium, the Netherlands, Germany, and France, serving over of 50 000 pets every month. Just Russel, healthier for your pet, easier for you!