Value proposition

Real dog food to feed real life.

Better dog nutrition is here. Founded by dog parents and powered by dog lovers, Jinx is your new go-to for healthy, high-quality food and treats for your dog. Trust us, we get it. 💚🐶

"Three years ago we were in a pretty horrific car accident. Blitz, my senior rescue dog, severely injured his spine, and the accident left him paralyzed. Because his recovery was fully dependent on his weight and rehabilitation, we needed a food that would work for him. We tried everything. He wasn’t interested in dry dog food; wet food made his stool really runny, and he actually got food poisoning from fresh food. After exhausting all of our options, we decided to make our own." — Terri Rockovich, CEO & Co-Founder

Deadline
"Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx. Hollywood players do invest in passion projects but Jinx has a particularly heavy hitting roster. Will Smith, Halsey, Nas, Michael Strahan, Zachary Quinto and Lily Singh were part of a seed funding round that raised $3.75M in the fall of 2019 led by Initialized Capital."

Pet Age
"Jinx, the internet’s favorite nutrition brand for modern dogs, recently announced its premium line of kibble, treats and dental chews are now available in Walmart stores nationwide and online. By making its products available to Walmart customers, Jinx will expand its reach by offering a better-for-you label, and shelf-stable products to dogs of all breeds, ages and sizes across the U.S."

💪 Female Founded
📍 Built in California
🌱 Actively Growing

Pet Food, Pet Nutrition, Dog Food, Dog Nutrition,