Value proposition

Shaping a sustainable future for luxury


Positive Luxury are the leading sustainability experts for the global luxury industry, offering all of the industry’s sustainability needs under one roof.

By helping businesses meet higher and higher standards for people and nature, we are transforming luxury – for the good of all.

Since 2011, we’ve worked exclusively with luxury, so have a deeper understanding of its unique ecosystems. And our small team of experts give unrivalled support and collaboration.

To shape a sustainable future, we work with our clients to help redefine business models and rebuild consumer trust.

We do this through our proprietary Butterfly Methodology, built on the foundation of our ESG+ 2.0 platform, and made up of our world-leading assessment, diagnostics and data storage, transitional support, certification and communication tools. Each element can be uniquely configured for our client’s needs.

In recognition of our company culture we are proud to be recognised as a Sunday Times Best Place to Work 2024.

Sustainability, Positive Actions, Luxury, Travel & Hospitality, Beauty, Premium Drinks, Fashion & Accessories, Jewellery & Watches, Environment, Innovation, ESG, Positive Impact, Luxury Tech, Transparency, Accountability , Net positive , Environmental, Social & Governance, and Certifications