Value proposition

SHEGLAM is more than beauty, it’s a creative universe where you can explore, experiment and express yourself through glamorous-yet-affordable products. Because beauty shouldn’t be determined by your budget. Instead, it’s defined by YOU — your feedback, your wishlist, your desires... and the mark that you want to leave.

Back in 2019, a squad of beauty-obsessed dreamers asked the million-dollar question: Why does great makeup always come with a jaw-dropping price tag, while the budget-friendly options barely make the cut? We decided to flip the script on the beauty industry with our fresh, fearless creativity. Our mission? To deliver products that are both "beautifully affordable and affordably beautiful"—because looking fabulous shouldn’t cost a fortune.

Our Core Brand Pillars
- Consumer Co-creation: Shaped By Beauty Fans Worldwide
- Innovation & Creativity: Embracing the Bold, Unleashing Creativity
- Premium Yet Accessible: Beautifully Affordable, Affordably Beautiful
- Quality Ingredients: Pure Glam, No Gimmicks

Makeup Cosmetics, Beauty, Content, TikTok, Lifestyle, E-commerce, Online, Community, Skincare and Fragrance