Value proposition

E-Commerce for Korean Beauty, Asian Fashion and Lifestyle

YesStyle.com is a subsidiary of YesAsia Holdings Limited (2209.HK: Hong Kong Stock Exchange), a publicly listed company that owns and operates a number of online retail platforms, including YesAsia.com and AsianBeautyWholesale.com. On the strength of YesStyle.com’s growth and success, the company made its initial public offering in July 2021.

Launched in July 2006, the YesStyle.com website brought the success of YesAsia.com’s proven e-commerce platform and technology to the next level by diversifying into beauty, fashion and lifestyle products, and quickly established itself as an exciting and unique shopping destination. We at YesStyle pride ourselves on our wide selection of quality products from premium brands across Asia, including Cosrx, Dear, Klairs, Mizon, Memebox, Some by Mi, Purito, romand, CLIO, HOLIKA HOLIKA, SKINFOOD and chuu. Our selection features everything from beauty products and casual or chic fashion for women, men and children to home accessories, decorations, gadgets, lifestyle items, outdoor equipment, travel goods, pet supplies and more.

With our meticulously curated collections and recommendations, we serve our customers across the globe for every occasion or situation. Our commitment to quality and our “customers first” mindset has helped YesStyle become one of the fastest growing e-commerce businesses worldwide, with an average year-on-year business growth of 35% and an Instagram following of over 1.3 million users.

Our Mission:
"To provide customers with an exciting shopping experience, superior service and a fine selection of affordable, high quality Asian beauty products, and Asian fashion and lifestyle products."

YesStyle’s future business strategies are to continue striving for a perfect customer experience to maintain our competitive edge, to build strategic alliances with premium brands, and to grow and develop our talents to maintain our business success.

E-Commerce, beauty, and fashion