Entity
  • Etro

  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    95,635
  • Entity types

  • Location

    20121 Milan, Metropolitan City of Milan, Italy

    Milan

    Italy

  • Employees

    Scale: 51-200

    Estimated: 891

  • Engaged corporates

    0
    0 0
  • Added in Motherbase

    8 months, 2 weeks ago
Description
  • Value proposition

    Masters of color and textile, since 1968.
    Creative Director #MarcoDeVincenzo

    ETRO is New Tradition, the sum of artisan know-how and creative experimentation.
    The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways.
    In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity.
    The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.
    The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept.
    The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.
    The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.

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