Value proposition

White is a Brussels based boutique research and consulting company with a satellite office in Thessaloniki, Greece.

White Research is a social research enterprise specialising in consumer behaviour in the ICT, health and other related sectors and sub-fields. White Research mines and interprets hard-to-grasp consumer insights through a combination of modern analytics and marketing research methods:

- Research design and data collection: (lab/field/online) behavioural experiments, qualitative research (interview/survey design and execution).
- Advanced analytics: simulation and data mining techniques, quantitative modeling, advanced behavioural measurement,
- Consumer intelligence: business/exploitation studies, CB/intervention efficiency testing, policy analysis.

The company’s expertise mainly addresses business, market and user-related issues in the ICT and health-related domains through an array of diverse analytic tools. White Research carries relevant experience in collecting and analysing surveyed or experimental user related data and turning asymmetric information to meaningful scientific advice services and recommendations. Through its core staff, White Research has access to significant experience and insights from EC funded collaborative projects in the ICT and health fields and their sub-domains as well as provide linkages to European interested civil society groups and networks.