Value proposition

Form | Experience | Mobility

INITIA is an independent design consultancy studio specialising in all aspects of automotive design. INITIA provides best in class creative services to automakers, automotive Tier-1's and mobility solution providers.
Creative services include automotive design and styling - 4wheeler, 2wheeler, commercial vehicles, special utility vehicles - interiors, exteriors and component design; Design research - user research, primary and secondary, usability analysis and trend analysis; User Experience design - in-vehicle experience, interaction design, visual design and motion graphics design; Mobility ecosystem design and Electric Vehicle design.

INITIA is a fully owned company by UnoMinda - a leading Indian Tier-1 component manufacturer.

automotive design, automotive UX, car exterior design, car interior design, vehicle styling, motorbike design, car design, transportation design, mobility design, electric vehicle design, design research, in vehicle experience, car experience, car UI, car UX, digital sculpting, 3d modeling, design studio, and design consultancy