Value proposition

where fresh goes, beauty follows...

In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following.

Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand...it’s a feeling.

In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.